Situation
In a local charity, the morale of the co-directors had reached a very low point and their relationship with many of the trustees was very weak. Consequently, the effectiveness of the directors was diminishing rapidly.

Solution
Having heard the issues from the Directors, Bridge Marketing Partnership held conversations with key trustees to get their views and opinions. Following this, it was agreed that Carole Manship would facilitate a series of meetings of Directors and key trustees, a group which came to be called The Management Group for Change. Use of brainstorming, visioning and other creative thinking exercises, as well as having the group clearly define the objectives of these meetings, were built into these meetings.

Result
The Management Group for Change gave formal recognition to the professional growth of the organisation. There was a change in feelings and attitudes among committee members to more positive working relationships. An increase in the morale of the Directors led them to work more productively with the Trustees and staff. Since the exercise, one director has left and the other has stepped up to be the sole director. The Chair of the Trustees stated that the smooth transition which had full support from the Trustees would not have happened had it not been for the intervention from Bridge Marketing Partnership.